歡迎訪問文傳商訊!

您的位置: 文傳商訊 全部新聞 → BCW Introduces BCW CyberTREE, A Strategic Model for Cybersecurity Crisis Communications Response and Planning

全部新聞

BCW Introduces BCW CyberTREE, A Strategic Model for Cybersecurity Crisis Communications Response and Planning

發布時間:2019-11-06 09:30


NEW YORK--()--BCW (Burson, Cohn & Wolfe), a leading global communications agency, today announced the launch of BCW CyberTREE™, a strategic model for cybersecurity crisis communications response and planning. Built using BCW’s key learnings from managing and studying myriad high-profile cybersecurity issues and crises, BCW CyberTREE enables clients to create tailored cybersecurity crisis communications strategies based on more than 25 individual factors that influence reputation risk during a cyber event. BCW CyberTREE also provides a battle-tested roadmap to help clients develop cybersecurity crisis communications playbooks or to audit existing plans.

“Cybersecurity threats continue to become more and more sophisticated, however managing cybersecurity reputation risk has not kept pace with the evolution of threats,” said Donna Imperato, Global CEO, BCW. “BCW CyberTREE™ is our firm’s effort to codify and systemize a strategic approach to cybersecurity crisis communications that helps clients mitigate business and reputational damage during and after an attack.”

BCW CyberTREE was developed to help client communication teams quickly and efficiently integrate with their internal Computer Security Incident Response Teams (CSIRTs), which typically also include specialized external legal counsel and forensics consultants. CyberTREE accounts for key legal and regulatory considerations, as well as the inherent challenges of cybersecurity forensics, to help protect corporate reputation and meet stakeholder expectations in an increasingly precarious environment.

BCW CyberTREE is comprised of more than 25 individual factors related to cybersecurity crisis communications and is organized into four domains:

  • Threat considerations are based upon the nature of the threat actor, the exploit (i.e., the network vulnerability and attack mechanism), and potential stakeholder impact based on information accessed.
  • Response considerations, which focus on ensuring the effectiveness of a company’s cybersecurity communications response.
  • Expectations decision points, which ensure alignment between a client’s operational and communications response with media and stakeholder expectations. And,
  • Engagement considerations, which are designed to help BCW guide clients as they plan and execute a strategic, highly coordinated communications response leading up to during, and immediately after a cybersecurity disclosure announcement.

“Stakeholder opinions about how well an organization managed a cyberattack can be as important as the technical recovery itself,” said Michael Estevez, Executive Vice President, Managing Director and Cybersecurity Crisis Team Lead, BCW. “We created CyberTREE to help clients systematically evaluate the reputation risks associated with their specific situation and create a tailored crisis communications strategy to help maintain the trust and confidence of their customers, employees and other key constituencies.”

About BCW

BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

For more information about BCW CyberTREE contact BCW’s cybersecurity specialty group at [email protected].

Contacts

Catherine Sullivan
212.601.3205
[email protected]

金聯創 xinhua08 cacs takungpao China.com 和訊 財訊 C114.net 看商界 暢享網 中國能源網 證券之星 金融界 中金在線 天和網 中國金融網 中汽傳媒 國際財經日報 中國環保網 今日亞洲新聞網 百歌新聞專線 亞洲商機 新華網能源頻道 IT資訊網 中國智能卡論壇 廣西物流網 品牌世家 汽車點評網 中國電子標簽網 360教育在線 21世紀保險網 中國能源投資網 中國電子商業聯盟 中國汽車咨詢中心網 煤炭供應鏈 美國證券網 百奧知 CTI論壇 中國測控網 北極星電力網 能源財經網 福建之窗 智庫在線 eeworld 電腦商情在線 中國電池網 贏商網 湖南信息港 贏在中國網 比鄰星環保網 中國制造業門戶 中國涂料在線 渝網 - 了解重慶第一站,重慶城市生活門戶網站 中國云計算第一門戶網站—中云網 投資界 i美股 天和財富網 太陽能信息網 愛中國能源網 世紀新能源網 中國新能源網 PVMate.com 環球外匯 橡膠網-hc360慧聰網 百年企業在線 IT168 米內 汽車工業網 第一車市汽車網 股市資訊 中國西部網 中原汽配網 科技在線 煤炭網 51招生網 教育人生 驢皮網 物流北京 51電池搜索網 大眾醫學 嶺南醫藥網 5聯網 股城網 BIT CNELC XXTLW 外匯通 供應鏈中國網 中國粘合劑網 中國儲能網/li> 家具迷 家居裝修網 中華檢測網 中國食品招商網 華東化工網 新疆第一汽車網 中國汽車用品交易網 大娛網 中國汽配網 山東化工網 960化工網 媽咪愛 塑膠五金網 慧聰電子網 邁點酒店網 火爆網 emcsino eetrend 綠色節能網 赤浪綠色新能源網 中國商業網 生物無憂 全球醫療器械網 貸商網 手機在線 汽車輕量化在線 中國汽車材料網 科易網 中國電子頂級開發網 中國POS機網 樂康家居 必修 國易網
11选5任2神号期期必中